Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
ON Page SEO (On-Page Search Engine Optimization):
It refers to all the things that we do within our website such as title, description, content, image, keyword stuffing, internal linking, etc. Overall the on-page technique means structuring or building your website to be search engine friendly.
Here is a summary of all on-page SEO techniques:
Off Page SEO (Off-Page Search Engine Optimization):
Our team is also based out of Dubai and can help you with web design in Dubai.
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. However off page SEO techniques will help improve your website position in SERP.
In our experience these 11 off-page SEO activities are the easiest to include and offer the best return: